Differentiate between direct selling and direct marketing. What are the strengths and weaknesses of each?

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 01:55 AM

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Differentiate between direct selling and direct marketing. What are the strengths and weaknesses of each?

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Direct selling involves personal contact and phone contact with consumers initiated by a retailer in ...View the full answer

Retail Management A Strategic Approach

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