Digital and Social Media Perspective 5-1 discusses the age bias that exists in advertising and digital agencies
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Digital and Social Media Perspective 5-1 discusses the age bias that exists in advertising and digital agencies against older people who may not be as digitally savvy as the younger generation. Do you think it is acceptable for agencies to favor younger people in the hiring process? How might an older person address the age bias problem?
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As noted in Digital and Social Media Perspective 51 there are a number of reasons why agencies are focusing their hiring on younger workers One reason is that they are cheaper to hire as the weak econ...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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