Discuss how companies that advertise on the Super Bowl are using it as an integrated marketing opportunity
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Discuss how companies that advertise on the Super Bowl are using it as an integrated marketing opportunity and leveraging their involvement with the game. Evaluate the pros and cons of releasing a Super Bowl ad prior to the day it is shown on the big game.
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There are a number of reasons why companies spend large amounts of money to advertise on the Super Bowl The Super Bowl has become the most important advertising showcase of the year The big game usual...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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