Discuss how tracking studies might be tied into the hierarchy-of-effects models.
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Tracking studies are generally used as posttest measures of the ads effectiveness In these tests the ...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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