Discuss other internal and external considerations besides cost and customer perceptions of value that affect pricing decisions.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:39 AM

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Discuss other internal and external considerations besides cost and customer perceptions of value that affect pricing decisions.

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Internal factors affecting pricing include the companys overall mark...View the full answer

Principles of Marketing

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