Discuss several ways in which physical goods are different from pure services. Give an example of a
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The major differences stressed in the text are highlighted below Tangibility of the product Goods are tangible and services are not For example a swea...View the full answer
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Related Book For
Essentials of Marketing
ISBN: 978-0078028885
13th edition
Authors: William D. Perreault, Joseph P. Cannon
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