Discuss the effectiveness of Red Bulls sponsorships, for example, Bull Stratos. Is this a good use of

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Discuss the effectiveness of Red Bull’s sponsorships, for example, Bull Stratos. Is this a good use of Red Bull’s marketing budget? Where should the company draw the line?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 04, 2012 11:28 PM

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Discuss the effectiveness of Red Bulls sponsorships, for example, Bull Stratos. Is this a good use of

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Marketing management

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