Discuss the factors that have led companies shifting more of their marketing budgets to sales promotion from

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Discuss the factors that have led companies shifting more of their marketing budgets to sales promotion from media advertising. Discuss the pros and cons of this reallocation of marketers advertising and promotion budgets.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:35 AM

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Discuss the factors that have led companies shifting more of their marketing budgets to sales promotion from

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There are many reasons why sales promotion has become so important and is receiving a great deal of marketers promotional budgets These include the gr...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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