Discuss the rationale for including customer service and technical support capabilities of channel members as performance criteria.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:56 AM

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Discuss the rationale for including customer service and technical support capabilities of channel members as performance criteria.

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Channel member attitudes are an important criterion because attitude can often be a go...View the full answer

Marketing Channels

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