Discuss the reasons for the frequent use of cross-tabulations. What are some of its limitations?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

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Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:06 AM

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Discuss the reasons for the frequent use of cross-tabulations. What are some of its limitations?

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It is popular for the following reasons a Ease of comprehension Crosstabulation analysis and results ...View the full answer

Marketing Research An Applied Orientation

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