Discuss the role of public relations in the CMAB's integrated marketing communications program? What type of press
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The objectives of the public relations campaign for the CMAB are to convince the various constituent...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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