Discuss the various factors that account for the way divergence can be achieved in advertising creativity. Find
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Divergence is viewed as one of the two key determinants of creativity along with relevance and refer...View the full answer
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Milan Mondal
I am milan mondal have done my Msc in physics (special astrophysics and relativity) from the University of burdwan and Bed in physical science from the same University.
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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