Question: Divide the class into as many as six groups, as appropriate. Each group will have the task of recommending a test market design and addressing

Divide the class into as many as six groups, as appropriate. Each group will have the task of recommending a test market design and addressing the associated questions for one of the following scenarios.

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Design a test of a new pricing strategy for orange juice concentrate The brand is an established brand and we are only interested in testing the effect of a 5 percent price increase and a 5 percent pr... View full answer

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