Divide the class into teams and have each group create a campaign concept that directly addresses sociological factors of consumer behavior. Each group should create a campaign based on concepts of stratification, taste, and cultural capital. Once brands and campaigns are developed, each team should present its idea to the class and allow students to guess the income level, education, and occupational prestige of the campaign's target audience. (Team members should keep this information confidential until after the class makes its evaluation.) Finally, take a vote on which campaign is most effective at appealing to the sociological motivations and tastes of its intended audience.