Do social recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at
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What do these results tell you about social recommendations?
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CORRECTLY RECALLED THE BRAND ARRIVAL METHOD Recommendation Browsing Source: Data extracted from "Social Ad Effectivencss: An Unruly White Paper." www.unrulymedia.com. January 2012, p. 3. Yes 407 193 No 0 150 91
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Related Book For
Business Statistics A First Course
ISBN: 9780321979018
7th Edition
Authors: David M. Levine, Kathryn A. Szabat, David F. Stephan
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