Question: Do social recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at an advertising video for a particular brand by

Do social recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at an advertising video for a particular brand by following a social media recommendation link to viewers who arrived at the same video by web browsing. Data were collected on whether the viewer could correctly recall the brand being advertised after seeing the video. The results were:
Do social recommendations increase ad effectiveness? A study of online

What do these results tell you about social recommendations?

CORRECTLY RECALLED THE BRAND ARRIVAL METHOD Recommendation Browsing Source: Data extracted from "Social Ad Effectivencss: An Unruly White Paper." www.unrulymedia.com. January 2012, p. 3. Yes 407 193 No 0 150 91

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