Question: Do SWOT analysis on IKEA in India. Can IKEA tweak its globally successful business model to suit the requirements of India without breaking the model?

Do SWOT analysis on IKEA in India. Can IKEA tweak its globally successful business model to suit the requirements of India without breaking the model?

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Introduction IKEA is a global and one of the largest furniture appliances and home accessories companies in the world The company was established in 1943 and since then has been known for its simple a... View full answer

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