Do you agree with Benetton's decision to drop the use of shock ads and return to the
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Benetton appears to have pushed the envelope too far with the We On Death Row campaign as the ads generated very negative reactions and there were strong repercussions as a result Families of the vict...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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