Question: Do you agree with Benetton's decision to drop the use of shock ads and return to the use of more conventional ads?

Do you agree with Benetton's decision to drop the use of shock ads and return to the use of more conventional ads?

Step by Step Solution

★★★★★

3.31 Rating (166 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

Benetton appears to have pushed the envelope too far with the We On Death Row campaign as the ads generated very negative reactions and there were strong repercussions as a result Families of the vict... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

844-B-M-P-D (653).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

Do you agree with Tonis decision? Discuss.

Do you agree with this statement: As price goes up, demand goes down? Explain your answer.

Do you agree with Barbara Kellerman's conclusion that leadership is not a moral concept? Explain.

Make sure to give detailed and well researched answer. Question: Do you agree with Benettons decision to drop the use of shock advertising(TV commercial) and to return to use more conventional...

For each Discussion question, write up to 400 words for each question (if two questions asked you can go up to 800 words). Make sure to give detailed and substantiated reply. Use at least one...

Discuss the pros & cons of the shock advertising campaign that Benetton used for many yearsb. Do you agree with Benetton's decision to drop the use of shock advertising and to return to use of more...

Click on the link and read the case study: https://bconline.broward.edu/content/Term2022/516885-BTM2BASM_MAR3323694090/benetton_images.pdf?_&d2lSessionVal=LbqveVee8pL1ARR9Ng6Wc1FUk Discuss the pros &...

a. Discuss the pros & cons of the shock advertising. b. Do you believe shock advertising is an ethical method of advertising? why or why not? c. Do you agree with Benettons decision to drop the use...

Make sure to give detailed and well researched answers. Questions: a. Discuss the pros & cons of the shock advertising. b. Do you believe shock advertising is an ethical method of advertising? why or...

1.What are the basic objectives of advertising? What are the advertising objectives of Benetton? 2. Discuss the pros and cons of the shock advertising campaign that Benetton used for many years. 3....

If the bank you own has no excess reserves and a sound customer comes in asking for a loan, should you automatically turn the customer down, explaining that you dont have any excess reserves to lend...

Two swimmers leave point A on one bank of the river to reach point B lying right across on the other bank. One of them crosses the river along the straight line AB while the other swims at right...

1 1 of 2 5 Concepts completed ( i ) Multiple Choice Question The journal entry to record the allocation of factory overhead to work in process is: debit Work in Process Inventory and credit Factory...

4.67 The number of flaws in a fiber optic cable follows a Poisson process with an average of 0.6 per 100 feet. (a) Find the probability of exactly 2 flaws in a 200- foot cable. (b) Find the...

A thousand dollars is invested for 7 months at interest rate of 1% per month. What is the nominal interest rate? What is the effective interest rate?

What interest rate, compounded quarterly, is equivalent to a 9.31% effective interest rate?

If the nominal annual interest rate is 12% com pounded quarterly, what is the effective annual interest rate?

You have been offered a job with an unusual bonus structure. As long as you stay with the firm , you will get an extra$ 7 3 , 0 0 0 every 7 years , starting 7 years from now. What is the present...

What is a database? Discuss the types of database systems

Your bank is considering a new check clearing machine to automate the clearing house function. The cost of the new machine and installation is $250000. Check Clearing Machine Installed 1 Initial cost...