Do you think hotel companies have segmented the market too much and confused customers? Should hotels keep
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Today's hotel customers are more aware of their requirements and personal needs. Therefore, they expect hotel owners or managers to acknowledge their individual needs, and expectations. Hospitality marketing is one of the most segmented. There is a wide spectrum of different accommodations from motels to luxury hotels and Spas.
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Related Book For
Organizational Behaviour Concepts Controversies Applications
ISBN: 978-0132310314
6th Canadian Edition
Authors: Nancy Langton, Stephen P. Robbins, Timothy A. Judge, Katherine Breward
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