Do you think the increasing independence and control consumers gain through new technologies like TiVo, iPads, and

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Do you think the increasing independence and control consumers gain through new technologies like TiVo, iPads, and smart phones will make advertising and product branding more or less important? Explain.

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:38 AM

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Do you think the increasing independence and control consumers gain through new technologies like TiVo, iPads, and

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One might assume that as consumers gain more control ove...View the full answer

Advertising and Integrated Brand Promotion

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