Does a firm have the right to create wants and try to persuade consumers to buy goods

Question:

Does a firm have the right to “create” wants and try to persuade consumers to buy goods and services they didn’t know about earlier? What are examples of “good” and “bad” want creation? Who should decide what is good and what is bad?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

See More Books

Question Posted: Oct 03, 2013 09:41 AM

See More Questions

What are examples of two non-value-added activities that could be found in each of the following service organizations: (a) A health clinic and (b) A bank?
What are examples of two non-value-added activities that could be found in organizations that manufacture (a) Lumber and (b) Furniture?
What are examples of two non-value-added activities that could be found in merchandising organizations such as (a) A clothing retail store and (b) A record store?
Make a Marketing Plan for business during the Covid 19 Pandemic as it is today. Position yourself as an entrepreneur looking to open a new business or expand your existing business. Use assumptions...
You are considering two types of automobiles. Model A costs $18,000 and model B costs $15,624. Although the two models are essentially the same, after four years of use, model A can be sold for...
Explain the responsibilities of the chairperson in bringing meetings to a close.? What information should be covered when briefing the minute taker? A)What are minutes of meetings? (b) What purpose...
Consider the inspection described in Example 2.11. Six parts are selected randomly without replacement from a bin of 50 parts. The bin contains 3 defective parts and 47 nondefective parts. Let $A$...
For the instant represented, point B crosses the horizontal axis through point O with a downward velocity v = 0.6 m/s. Determine the corresponding value of angular velocity ? OA of lina OA. 130 mm...
Pauley Company needs to determine a markup for a new product. Pauley expects to sell 35,000 units and wants a target profit of $22 per unit. Additional information is as follows: Variable product...
Bronkowski is a retailer for high-tech recording disks. The projected operating profit for the current year is $200,000 based on a sales volume of 200,000 units. The company has been selling the...
What environmental forces (uncontrollable variables) must the college in question 4 consider in designing its marketing program?
1. (a) How did 3Ms David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it Flag Highlighter? (b) How were these ideas important to the...
Consider the reaction H 2 O + CO CO 2 + H 2 . Determine a numerical value for the equilibrium constant K p for the reaction as written for a temperature of 1200 K.
What is the Wilshire 5000 equity index? What securities are included in this index? How is it computed?
Compare parametric tests to nonparametric tests. What are the assumptions of each type of test? Give some examples of each type of test.
Briefly compare the concepts of simple correlation, partial correlation, and multiple correlation.
Briefly explain the differences between aggregative price indexes and aggregative quantity indexes.
Three commonly reported measures of price level are the consumer price index, the producer price index, and the GNP deflator. Explain why these measures may yield different inflation rates.
Consider the probability distribution shown here: a. Calculate , 2 , and . b. Graph p(x). Locate , - 2, and + 2 on the graph. c. What is the probability that x is in the interval 2? X -4 -3 -3...
The following table shows the rates of total return in successive years from 2004 to 2008 for the Sprott Canadian Equity Fund and for the benchmark Toronto Stock Exchange S&P/TSX Composite Index. By...
Assume the same facts as in problem 60 , except that the partnership agrees to distribute property 2 and $\$ 75,000$ cash to Clay in liquidation of his interest. (To fund the distribution, the...
Because English is the official language in Australia, some Canadian global companies might select it as an easy market to enter. Others believe that this similarity in language could make it harder...
Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed contracts with licensees or relies on joint ventures. When selecting a licensee in...
Is it possible to make effective marketing decisions without marketing research?
Can you elaborate on the processes of somatic hypermutation and class-switch recombination in B lymphocytes, detailing their roles in generating antibody diversity and optimizing antibody-mediated...
Can you delve into the complex interplay between the gut microbiota and host immune system, highlighting the mechanisms by which commensal microbes shape immune development, tolerance, and...
Marisa wants to buy a home in Atlanta with a 30-year mortgage that has an annual interest rate of 4.9%. The house she wants is $250,000, and she will make a $55,000 down payment and borrow the...

Does a firm have the right to create wants and try to persuade consumers to buy goods

Question:

Step by Step Answer:

According to me a firm has the right to create wants b...View the full answer

Marketing The Core

Students also viewed these Marketing questions