Does IBM's advertising provide enough information to decision makers and does it matter that no references to
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One key piece of information that is missing from the IBM ads is pricing From a practical standpoint ...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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