Question: Does impulse buying really increase sales? A market researcher is curious to find out whether the location of packages of chewing gum in a grocery

Does impulse buying really increase sales? A market researcher is curious to find out whether the location of packages of chewing gum in a grocery store really has anything to do with volume of gum sales. As a test, gum is moved to a different location in the store every Monday for four weeks (four locations). To control the experiment for type of gum, six different brands are moved around. Sales representatives keep track of how many packs of each type of gum are sold every Monday for the four weeks. The results follow. Test to determine whether there are any differences in the volume of gum sold at the various locations. Let Î± =.05.

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