Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, If we aren't customer-driven, our

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Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, "If we aren't customer-driven, our cars won't be either." Explain how this statement reflects the marketing concept.

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:39 AM

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Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, If we aren't customer-driven, our

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