Educational Edge, a small company with limited resources, is interested in segmenting potential markets for its erasable
Question:
a. Which type of data would be best suited to obtain the required information?
b. What are the possible sources of information to aid in the segmentation decision?
c. What are the benefits and limitations of using secondary data for this purpose?
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a Since Educational Edge is a small company with limited resources assessing market potential through a marketing research study is out of question Also the product is a not an innovative product and ...View the full answer
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Hassan Ali
I am an electrical engineer with Master in Management (Engineering). I have been teaching for more than 10years and still helping a a lot of students online and in person. In addition to that, I not only have theoretical experience but also have practical experience by working on different managerial positions in different companies. Now I am running my own company successfully which I launched in 2019. I can provide complete guidance in the following fields. System engineering management, research and lab reports, power transmission, utilisation and distribution, generators and motors, organizational behaviour, essay writing, general management, digital system design, control system, business and leadership.
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Related Book For 
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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