Enumerate the principal methods of entry into international business. Explain the advantages and disadvantages of each. Which

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Enumerate the principal methods of entry into international business. Explain the advantages and disadvantages of each. Which would you use if you were running a small firm with few resources but a product that had potentially broad international appeal? Would you use a different approach if you were running a large company with considerable available funds? Give your reasons.
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Management Foundations A Pacific Rim Focus

ISBN: 9780070284944

3rd Edition

Authors: Kathryn Bartol, Margaret Tein, Graham Matthews, Bishnu Sharma, Brenda Scott Ladd

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