Eric seeks to trademark the name McJobs for his international company that is a broker for employment

Question:

Eric seeks to trademark the name McJobs for his international company that is a for employment agencies catering to finding employment for entry level jobs. What is the process Eric must follow to secure, register, and maintain this trademark.
Broker
A broker is someone or something that acts as an intermediary third party, managing transactions between two other entities. A broker is a person or company authorized to buy and sell stocks or other investments. They are the ones responsible for...