Exhibit 9-12 shows the timeline of Starbucks’ global expansion. Discuss Starbuck’s entry decisions. Do you see any patterns in its expansion strategy? Did the company over-expand in recent years especially given the turmoil the company experienced in 2008?

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EXHIBIT 9-12 TIMELINE INTERNATIONAL EXPANSION OF STARBUCKS COFFEE 1971 1987 1996 First location in Seattle Canada (Vancouver, British Columbia) Hawai Japan Singapore Philippines Malaysia New Zealand laiwan Thailand 1997 1998 1999 China (Beijing) Kuwait Lebanon South Korea Aust ralia Bahrain China (Shanghai) Dubai Hong Kong Qatar Saudi Arabia Austria Switzerland 2000 2001 2002 China (Shenzhen and Macau) Germany Greece Indonesia Mexico Oman Puerto Rico Spain Chile Cyprus Peru Turkey France 2003 2004 Source: www.starbucks.com.