Expedia and Priceline compete as online travel agencies. Historically, Expedia has focused more on flights whereas Priceline has focused on hotel bookings. The following amounts were reported by the two companies in 2012. Calculate each company's net profit margin expressed as a percent (to one decimal place). Which company has generated a greater return of profit from each revenue dollar?

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(in millions) Net Income Total Assets Total Liabilities Total Revenues Expedia Priceline s 200 1,420 $7,090 6,570 $4800 2,670 $4.030 5,260