Explain how a humor execution style differs from a humor message appeal.
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A humor execution style is typically used to attract the target audiences attention for a ...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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