Explain how conjoint analysis is used to determine attribute importance. Is the resulting attribute importance sensitive to

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Explain how conjoint analysis is used to determine attribute importance. Is the resulting attribute importance sensitive to the selection of levels for an attribute? Illustrate by using Figure 21-6.

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:49 AM

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Explain how conjoint analysis is used to determine attribute importance. Is the resulting attribute importance sensitive to

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