Explain how consumers might engage in each of the processes of selective perception described in the chapter.
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Consumers may engage in selective perception for a variety of reasons and in a number of different ways including Selective exposure Consumers may sel...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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