Question: Explain how you might use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable

Explain how you might use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper, which is to receive no promotion other than what the retailer will give it. Further, assume that the new diaper’s name will not be associated with other known products. The product will be offered at competitive prices.

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The free variable here is Promotion How much can be expected from retailers and how much ought to be ... View full answer

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