Explain some of the pitfalls faced by a multinational manufacturer when trying to have its products conform

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Explain some of the pitfalls faced by a multinational manufacturer when trying to have its products conform to a universal standard.

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Global Marketing Contemporary Theory Practice and Cases

ISBN: 978-0078029271

1st edition

Authors: Ilan Alon, Eugene Jaffe

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Question Posted: Feb 26, 2016 04:39 AM

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Explain some of the pitfalls faced by a multinational manufacturer when trying to have its products conform

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For all intents and purposes there is no universal standard for products although organizations such ...View the full answer

Global Marketing Contemporary Theory Practice and Cases

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