Explain the behavior facet of persuasion. Is a direct action the only way for a consumer to

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Explain the behavior facet of persuasion. Is a direct action the only way for a consumer to act on an advertising message, or can indirect actions also be useful to advertisers?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:21 AM

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Explain the behavior facet of persuasion. Is a direct action the only way for a consumer to

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Behavior is the action response and it can involve a ...View the full answer

Advertising & IMC Principles & Practice

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