Explain the bottom-of-the-pyramid paradigm. From the multinational's perspective, is the BOP a golden opportunity or is it

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Explain the bottom-of-the-pyramid paradigm. From the multinational's perspective, is the BOP a golden opportunity or is it simply a mirage?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:55 AM

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Explain the bottom-of-the-pyramid paradigm. From the multinational's perspective, is the BOP a golden opportunity or is it

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The BOP refers to those people in the world living on less than 2 per day For most MNCs this group ...View the full answer

Global Marketing management

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