Question: Explain the bottom-of-the-pyramid paradigm. From the multinational's perspective, is the BOP a golden opportunity or is it simply a mirage?

Explain the bottom-of-the-pyramid paradigm. From the multinational's perspective, is the BOP a golden opportunity or is it simply a mirage?

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The BOP refers to those people in the world living on less than 2 per day For most MNCs this group ... View full answer

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