Explain the difference between a proactive market selection approach and one that is reactive. Is one approach

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Explain the difference between a proactive market selection approach and one that is reactive. Is one approach better than the other? Why?

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:37 AM

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Explain the difference between a proactive market selection approach and one that is reactive. Is one approach

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In a reactive market selection approach the exporter or potential exporter simply ...View the full answer

International Marketing & Export Management

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