Question: Explain the difference between a pull and a push promotional strategy. Under what conditions should each strategy be used?

Explain the difference between a "pull" and a "push" promotional strategy. Under what conditions should each strategy be used?

Step by Step Solution

★★★★★

3.39 Rating (158 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

Push strategies are commonly used for new products where consumers have little infor... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

719-B-M-M-P (1819).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

Q:

Explain the difference between a CAFR and general purpose external financial reports.

Q:

Explain the difference between a project that has a fixed delivery day and one that has a fixed limit on resource usage. Why might a PM be interested in this difference?

Q:

Explain the difference between a pull policy and a push policy. Under what conditions should each policy be used?

Q:

I I. Explain the difference between a pull policy and a push policy. Under what conditions should each policy be used?

Q:

Explain the difference between a pull policy and a push policy. Under what conditions should each policy be used?

Q:

1.) Evaluate the following statement: "Appropriate advertising media are always available if a company can afford them." 2.) Explain the difference between a pull policy and a push policy. Under what...

Q:

Explain the difference between a pull and a push strategy when it comes to marketing communications.

Q:

Explain the difference between a pull and a push strategy when it comes to marketing communications. Why is taking ownership of products an important marketing channel function? Which firms manage...

Q:

Which basic promotional approach (approaches) should marketers usually use when selling products inside B2B supply chains? The push promotional strategy. The pull promotional strategy. Both push and...

Q:

2-ADVERTISING/PROMOTION (each challenge question is worth 8 points-please be sure to carefully review the grading rubric). A vital component of a successful marketing strategy is the companys plan...

Q:

Show the steps in the synthesis of the peptide in Problem 25, using Merrifield's method.

Q:

Respond that the following statement is True or False: The dividend-growth model determines what an investor thinks a stock is worth but not necessarily its price.

Q:

You and your friend have each imested in bonds that have the same maturity period but with different interest rates. Which of the following explains the cause for the difference in the interest...

Q:

What is the 'product manager concept'? Name five firms which have adopted this concept. (See the classified ads for clues!)

Q:

List some of the demographic trends of interest to marketers in the United States and discuss whether these trends pose opportunities or threats for marketers.

Q:

Discuss current trends in the economic environment that marketers must be aware of and provide examples of company responses to each trend.

Q:

Discuss trends in the natural environment that marketers must be aware of and provide examples of company responses to them.

Q:

Dennis wants to determine if the discount rate really makes any difference in the net present value of a project. He feels that if a project is acceptable at one rate of return, it will be acceptable...

Q:

i have the answer , just need a detailed explanation how they got it. If a person earns $3,000 per month and 25% can be used for PITI; What is the maximum price house that person can afford if the...

Q:

"Analysis of Financial Statements" Please respond to the following: * From the e-Activity, determine why it is sometimes misleading to compare a companys financial ratios with those of other firms...