Explain the difference between brand-loyal and habitual purchasing. When a brand-loyal customer arrives at a store and

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Explain the difference between brand-loyal and habitual purchasing. When a brand-loyal customer arrives at a store and finds her favorite brand is out of stock, what would you expect to happen next?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:40 AM

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Explain the difference between brand-loyal and habitual purchasing. When a brand-loyal customer arrives at a store and

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Habitual purchasing involves buying a single brand repeate...View the full answer

Advertising and Integrated Brand Promotion

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