Explain the difference between using product features as a price-segmentation fence and offering an array of product

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Explain the difference between using product features as a price-segmentation fence and offering an array of product features that are priced appropriately with respect to their VTCs.

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:26 AM

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Explain the difference between using product features as a price-segmentation fence and offering an array of product

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Pricing Strategies A Marketing approach

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