Explain the following terms: a. Experimental treatments b. Manipulation c. Extraneous variable d. Selection bias e. Randomization

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Explain the following terms:
a. Experimental treatments
b. Manipulation
c. Extraneous variable
d. Selection bias
e. Randomization
f. Blocking
g. Matching

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:45 AM

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Explain the following terms: a. Experimental treatments b. Manipulation c. Extraneous variable d. Selection bias e. Randomization

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a Experimental treatments The alternative manipulations of the independent variables being investiga...View the full answer

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