Explain the location-based disadvantages of being a first mover into Tier 1 and Tier 2 cites.

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 02:06 AM

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Explain the location-based disadvantages of being a first mover into Tier 1 and Tier 2 cites.

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Locational disadvantages involve a first mover making m...View the full answer

Retail Management A Strategic Approach

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