Explain the marketing implications of the factors contributing to the successful development of a multinational market group.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:48 AM

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Explain the marketing implications of the factors contributing to the successful development of a multinational market group.

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There are at least four basic types of factors that must be favorable and which must fit smoothly to...View the full answer

International marketing

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