Explain, using the profit margin and total asset turnover ratios, how two companies in the same business

Question:

Explain, using the profit margin and total ratios, how two companies in the same business (use retail clothing stores as an example) can earn the same ROA, yet have very different operating strategies. Asset Turnover
Asset turnover is sales divided by total assets. Important for comparison over time and to other companies of the same industry. This is a standard business ratio.