Explain what is meant by backward innovation. What are its pluses and minuses?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:55 AM

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Explain what is meant by backward innovation. What are its pluses and minuses?

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Backward innovation usually refers to a strippeddown elementary versio...View the full answer

Global Marketing management

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