Question: Explain when to use the following research methods: focus group, in-depth interviews, observational research, ethnographic research, and diaries and crowd-sourcing.

Explain when to use the following research methods: focus group, in-depth interviews, observational research, ethnographic research, and diaries and crowd-sourcing.

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A focus group should be used when researchers wish to probe for patterns of thought and behavior The... View full answer

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