Explain why a company like RBC would use the tools described in the chapter, including media publicity,
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RBC is an example of a very large company that uses all aspects of public relations and most instruc...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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