Explain why Mattel's managers were able to slowly change decision making over time and what kinds of

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Explain why Mattel's managers were able to slowly change decision making over time and what kinds of cognitive errors contributed. Explain and comment on any factors related to organizational culture and innovation within Mattel's setting that might have influenced the company to move in a more positive direction.
Read the article titled "How Barbie Lost her Groove," by Nash and Duvall (2005). Compose a persuasive response that include above requirements.
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Entrepreneurial Finance

ISBN: 978-1305968356

6th edition

Authors: J. Chris Leach, Ronald W. Melicher

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