Explain why Mattel's managers were able to slowly change decision making over time and what kinds of
Question:
Read the article titled "How Barbie Lost her Groove," by Nash and Duvall (2005). Compose a persuasive response that include above requirements.
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Entrepreneurial Finance
ISBN: 978-1305968356
6th edition
Authors: J. Chris Leach, Ronald W. Melicher
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