Explain why survey designs that include a trained interviewer are more appropriate than computer-assisted survey designs in

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Explain why survey designs that include a trained interviewer are more appropriate than computer-assisted survey designs in situations where the task difficulty and stimuli requirements are extensive.

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:32 AM

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Explain why survey designs that include a trained interviewer are more appropriate than computer-assisted survey designs in

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Essentials of Marketing Research

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