Question: Figure 2.31 presents the ratings given by 406 randomly selected individuals of six fast food restaurants on the basis of taste, convenience, familiarity, and price.

Figure 2.31 presents the ratings given by 406 randomly selected individuals of six fast food restaurants on the basis of taste, convenience, familiarity, and price. The data were collected by researchers at The Ohio State University in the early 1990s. Here, 1 is the best rating and 6 the worst. In addition, each individual ranked the restaurants from 1 through 6 on the basis of overall preference. Interpret the Excel scatter plot, and construct and interpret other relevant scatter plots.

Excel Output of the Mean Restaurant Ratings and a Scatter Plot of Mean Preference versus Mean Taste (for Exercise 2.61) FIGURE 2.31 Restaurant Meantaste Meanconv MeanfamMeanprice Meanpref den Bur .70052.5282 329 24231 4.2552 4.0911 0052 2.7377 368 076 966 892 3.7242 4.0814 1.5 2 2.5 3354 Meantaste

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