Find at least two good examples of how an organization or company has engaged in Cause-Related Marketing

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Find at least two good examples of how an organization or company has engaged in Cause-Related Marketing and two examples of Strategic Philanthropy. Why would companies do these things...what is in it for them?

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OM operations management

ISBN: 978-1285451374

5th edition

Authors: David Alan Collier, James R. Evans

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Question Posted: Jan 18, 2018 01:08 AM

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Find at least two good examples of how an organization or company has engaged in Cause-Related Marketing

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Causerelated marketing by the American Express Company Causerelated marketing is a very effective way in which organizations especially nonprofit organizations as well as charities participate in garn...View the full answer

OM operations management

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